Modern Store Networked Threats Traditional Market

January 17, 2018, oleh: superadmin

24 - toko jejaring 1Interfaith Study held by the Student Science Corps of Muhammadiyah University of Yogyakarta on Thursday, March 24, 2016, at the Meeting Room of Faculty of Psychology of UMY one of the exciting issues that made the study material is related to networked stores or modern stores that have many networks or branches in various places. The most ironic thing is that the networked outlets in Yogyakarta can be easily found. This is an indicator that Yogyakarta with its traditional culture began to shift to modernism that harms many small people who sell in general markets.
In general, it can be said that this networking store is very well organised about the organisational structure and also regarding service and marketing. So that traditional markets or shops that based not use the concept of network stores lose regarding service and production. It affects some people, especially the younger generation who are more comfortable to shop in network stores than buying in traditional markets.
If not immediately followed up, then the networked stores will continue to meet every corner of the city in Indonesia and can slowly turn off the economy of ordinary people. This needs to be criticised as networked stores stand on top of a large company that enables this to be an economic movement of capitalism in Indonesia. Big companies that are indicative of being a capitalist company have substantial capital to build a networking store with attractive facilities and packaged as comfortable as possible for consumers. Another case with traditional markets, in service and also marketing has not been entirely organised well. Then the challenge for conventional markets is the shifting culture of a society that has raised their prestige so it will be more proud to shop elite place than buying in traditional markets.
Lilik Rahardjo as a speaker in the study which based derived from the forum of the people’s say that actually, the growth of supermarkets networked in the Special Region of Yogyakarta began to bloom after 2010. This is because there is a game of speculation and the corporation between the investors with the government. He also said that the concept of networking stores very far with the economic system populist. Fighting capitalists is a duty and a principle to all of us.
In general, David Effendi as a lecturer of Government Affairs and Administration and literacy activist in his Community Reading House said the thing that is what was said by Lilik Rahardjo. David Effendi said that the opposition does not mean we are winning, but showing partiality to the truth. There are various ways to counter, but active resistance is to fight through massive online media and also structured. As a lecturer who is very concerned with the fate of small communities who rely on their lives with traditional markets he often advocates the city by making online propaganda.
Hanum Aryani as a speaker in the study representing the Ombudsman institution said that the most appropriate solution to overcome the networking store is to hold awareness of Indonesian society in this case related to the populist economy. Indonesia with an economic system that is more leaning into the realm of the capitalist economy has resulted in many networking stores emerging. The approach that must be done is to change the paradigm of the Indonesian economy into the realm of the populist economics that has the principle of justice for all the people of Indonesia.
Overall all three speakers have the same conception. Following the theme of the study that Komap UMY presents that the speakers agree to fight the networking store, and unite the design. The most important thing is to shape the awareness of the community and also by accommodating and organising activities for traditional markets. (Komap)
Greetings of resistance!